PRIME AUDIENCES
Custom market segments built for interactive audiences
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Advanced data-driven results
Our premiere technology targets custom multi-tiered market segments to reach the most complex groups of patients and healthcare professionals at different stages of their journeys with supervised optimization throughout the run of campaign
REAL-TIME TARGETING
Custom Contextual Segments
Bespoke condition and specialty targeting
Prime Audiences
Reaching interested niche markets
We create complex, multi-layered custom health audiences for hundreds of conditions at any stage of the patient journey and dozens of healthcare professional specialties
Our own first party data is enhanced with third party demographic or prescription data, and advanced targeting technologies, including look-alike audiences for niche conditions
How Prime Audiences Work
Custom audiences
We identify your brand’s needs and create custom audience segments using our first party data, including hundreds of conditions and dozens of healthcare specialties
Precision targeting
We overlay multiple tactics to reach people already interested in your brand’s niche market at the right time and place within our extensive network
Optimization
We closely monitor your campaign and make improvements by adjusting keywords and sites to produce the highest possible ROI
Insights
We can perform A/B tests, create look-alike audiences, and track entire service lines to provide data-driven insights for future campaigns